POLICY CCW9: SUPPORTING RECREATION AND SUSTAINABLE TOURISM
A. Proposals for recreational and tourism development including a Visitor Centre, will be supported where the following criteria can be met:
a. There are demonstrable economic and social benefits of the proposals; and
b. There is no significant detrimental impact on the existing community; and
c. Adequate provision for parking is included, particularly for proposals within or adjacent to the local centres; and
d. the siting, scale and design reflects local character, conserves historic and natural assets of the surrounding area and the design and materials are in keeping with the local style and reinforce local distinctiveness and provide a strong sense of place.
B. Proposals for the improvement of signage for local facilities will be supported, provided that they can be satisfactorily integrated within their surroundings.
By 2025, VisitBritain estimates that the UK will have a tourism industry worth over £257 billion – just under 10% of UK GDP and supporting almost 3.8 million jobs, which is around 11% of the total UK number10. At the district level, the emerging Local Plan recognises the important contribution that the visitor economy makes, creating employment opportunities and assisting in investment. Over 1,500 jobs in the District are directly related to the visitor economy, and
tourism-based businesses’ total annual turnover is near to £90 million11.
This policy seeks to ensure that the neighbourhood area can capitalise on the benefits of the sector by encouraging developments that promote sustainable tourism.